In a study published in the National Library of Medicine, researchers Aiqin Shi, Faren Huo, and Guanhua Hou studied the "effects of design aesthetics on the perceived value of a product". In the study, forty participants were shown a variety of high-aesthetic and low-aesthetic products. They were then asked to rate their purchase intentions for each. Participants were timed and connected to tools that collected neurological data.
The results?
The study concluded that:
The percentage of people willing to buy a product rose significantly if the product was visually appealing
Design aesthetics can even compensate for minor functionality issues
Presentation significantly influences "purchase intentions, attention distributions, and even emotions"
These findings can be applied to any business, but in an area such as estate planning law, they become even more pertinent. Many clients don't understand the sheer amount of time and effort that goes into creating thorough legal documents, and so can become dissatisfied with quality work. It's important to do everything possible to make your clients happy as they walk out the door.
Additionally, presenting your client's documents in a professional, visually appealing estate planning binder that they can then take home and proudly display in a shelf or on a desk will likely increase satisfaction, motivate referrals, and keep them coming back for all their legal needs.
And here's the best part - you can do all of this without wasting time, without breaking the bank, and without charging your clients inflated prices. How? Purchase your estate planning binders in bulk and automate delivery monthly. EstatePlanningPortfolio.com offers all of these options and more, so you can focus on what really matters - practicing law.
"Because Law is Hard Enough" ™
Citations & Sources:
"Effects of Design Aesthetics on the Perceived Value of a Product."
Comments